What is PharmaPhonetics Speech Enabled Market Research (SEMR) and how does it work?
A PharmaPhoneticstm SEMR initiative is a research project conducted by VoicePort on your behalf. Projects are strategic in nature, and seek to understand how specific information such as published studies, papers, posters, abstracts, and proposed marketing materials may impact brand positioning, clinical practices, prescribing intent, and brand perception. Our programs have helped clients measure and project changes in prescribing intent and NRx share change from new and existing physicians.
Studies are fielded to a database of physicians or healthcare professionals currently or potentially prescribing the drug or class of drugs being studied, or in practice in the therapeutic area being studied.
VoicePort handles all program aspects, working interactively with the client to develop the survey design, reporting, etc. VoicePort uses Automated Speech Recognition (ASR) to automate the survey-taking process and gather deep insight from a broad cross-section of physicians. ASR provides many benefits to marketing research that are not possible with other research methods.
What we deliver:
VoicePorts PharmaPhonetics SEMR initiatives are custom developed for each project, tailored to meet the business goals of every individual project and the Brand and Market Research teams seeking to find answers to their questions.
Our solutions include:
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A professionally managed turn key secure program
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Collection of requirements for speech-enabled application development, configuration, and customization to meet the clients specific business objectives and business rules
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Dedicated project and program management
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Voice-user interface and interaction design
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Professional voice talent selection and acquisition
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Script writing and survey design
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Custom application development
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Application testing and "tuning" to maximize survey input
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Provisioning and deployment of telecom and the application
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Database development and management
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Physician participant recruitment and management
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Fulfillment, if needed
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Honorarium management, payment and tracking
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Hosting, billing and technical support of the speech application
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Data collection and reporting in standard formats
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Statistical analysis and reporting at key milestones and at project completion
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Delivery of a final report with lessons learned and recommendations
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Post project service and support.
To learn more about PharmaPhonetics SEMR and its benefits, or details about PharmaPhonetics solutions for pharmaceutical firms, contact us or call us at 585-248-9289.
