PharmaPhonetics™ Patient Adherence, Compliance and Persistency

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The Cost-Effective Approach to Building Prescription Drug Compliance

Patient Compliance has been termed "America's other drug problem" by the NCPIE

"Patient compliance is a $177 million dollar problem."

Plug the "leaky bucket" of patient defections from your brand with PharmaPhonetics Patient Adherence.

Speak to an Audience of One

Patient non-compliance, lack of persistency and failure to adhere to treatment regimens is a widely acknowledged issue, estimated to cost the average pharmaceutical brand 38% of its sales, $30 billion in lost revenue for the industry,1 and an additional $8 billion annual revenue loss for pharmacies in unfilled prescriptions.² Focusing on growing market share and patient retention, compliance, and adherence can bring your brand millions in additional revenue without acquisition costs. Linking patients closer to your brand and driving a higher lifetime patient value leads to a positive impact on revenue.
Poor compliance, adherence and persistency to medication treatment is not a new problem.  Healthcare professionals and the pharmaceutical industry have poured time, money, and resources into this challenge with only limited success. From a patient's perspective, hospitalization, mortality, and reduced quality of life are all real outcomes of poor adherence. Programs to date have been ineffective for a number of reasons:

• The sheer volume of potential patients that need to be contacted is impossible with traditional programs.
• It has been cost prohibitive to reach patients with the frequency that they need to be contacted to impact compliance.
• The elderly, patients who are the largest consumer of chronic medications, are not influenced by Web-based initiatives. Today's programs sometimes fall short of reaching these key patients
• Compliance programs are inherently complex and difficult to administer
• It's difficult, if not impossible, to evaluate a program's true ROI
• Healthcare professionals are overworked and not motivated to drive compliance programs.

The Opportunity

A program is needed to:

• Leverage existing investments so their potential can be realized. Existing investments can include Web-based programs, direct mail, or live nurse and agent interactions
• Facilitate and build an enduring relationship between a patient and your brand
• Acquire thousands of patients
• PharmaPhonetics Patient Adherence improves patient compliance and provides a measurable ROI.

The Solution: A Cost-Effective Differentiator that Builds Loyalty and Adherence

PharmaPhonetics™ Adherence is a patient retention enabler. VoicePort uses proprietary and patent pending Advanced Speech Recognition (ASR) technology to help you build a direct high touch relationship with your patients. You can speak directly to your patients, interact with them in a personal way, and encourage them to comply with their medication regimen. These interactions extend and personify your brand, providing a powerful tool for patient acquisition, retention, and brand loyalty and differentiation.

Building adherence and retention takes multiple patient impressions and interactions, and that can get expensive. PharmaPhonetics is cost effective and efficient. We can enroll thousands of patients into your compliance programs and then conduct tens of thousands of permission-based, interactive calls for a fraction of the cost of traditional programs.
You compete in a challenging marketplace. You fight for every point of market share. Retain the business that you've earned. You've invested the majority of your advertising and promotion budget to gain the prescription from your physician targets. But what are you doing to plug the leaking bucket of patient defections from your brand? As a complement to existing programs, or as part of a new multi-disciplinary initiative, we can help you improve adherence and persistency with literally as many patients as you have on your brand.

If you are searching for a real solution to improve your patient acquisition to retention ratio, a PharmaPhonetics Patient Adherence solution is the answer. You'll be amazed at what we can do, cost effectively, and with a real focus on ROI.

To learn more, visit our PharmaPhonetics Market Research pages, our PharmaPhonetics pages, contact us, or telephone us at 585-248-9289.


1 Cutting Edge Information, Pharmaceutical Patient Adherence and Disease Management: Program Development, Management and Improvement.

2 Jackson RA, Worthen DB, Barrett CW, The financial aspects of improved refill management. Practice Opportunities. Cinncincati, Ohio: Proctor & Gamble Health Care; 1998:1-15