Quick Links  Market Research Home Features & Benefits Program overview Brochure Patient Adherence PharmaPhonetics Demo Contact Us    Larger more geograph- ically diverse panels and in-depth information gathering. Research 24x7 from any place there is a phone. Nine out of ten physicians who have participated would take part again.

Deep Insights From Hundreds of Target Physicians   The Challenge As an industry, we need input from the marketplace to guide strategy and tactical direction.  Current research methods include facility-based research sessions and Web-based market research. Limitations exist.  We make critical marketing decisions based on input from small sample sizes in a limited number of cities.  Facility-based research is only accessible to some of your targets, and some of those are "professional" research takers.  Are they really representative of your market?  Concerns also exist with certain types of online research.  Web-based projects may not provide in-depth insight because physicians quickly click through a questionnaire to receive their honoraria.  And Internet access is still not ubiquitous in physician's offices.  The Opportunity:  Access More Physicians More Quickly and Cost Effectively  Reach any physician in North America with a telephone.  Segment research participants based on geographic location, hospital affiliation, insurance providers, post speaker programs, or any other number of criteria important to your initiative.  You determine the necessary representative sample size and make up, and we'll do the rest, delivering sample sizes routinely in the hundreds.   You can even obtain input from hundreds of specialists.  We all know how difficult it is to get specialists to attend market research sessions in facilities.  And getting specialist input outside of major metros is virtually impossible.  Think of the increased confidence you'll have in your plans and programs if you have input and direction from a great many specialists. You can obtain direction based on deep preparation by your participants.  Rather than simple top of mind responses, think of how beneficial it will be to have critical feedback and input based on thoughtful study of papers, posters, marketing materials, etc.  Anything that can benefit from physician input and critique can be put in front of the right doctors. The Solution: PharmaPhoneticstm Speech Enabled Market Research (SEMR) PharmaPhoneticstm Speech Enabled Market Research (SEMR) is a new methodology for capitalizing on the opportunities at hand.  We utilize a tool that's completely familiar to all physicians- the telephone.   Through the use of Automated Speech Recognition (ASR) applications, we are able to conduct research irrespective of location, time, and all of the usual constraints facing recruiters as they attempt to entice participation in research projects.  Physicians can participate in programs 24x7 when they choose to, not when a facility has been booked.  Our clients capitalize on our ability to conduct research based on segmentation of their physician database.  We've conducted research with varying levels of doctor-level data, and segmentations internally-driven by our clients.  We've conducted research using everything from posters, to published papers, to sales tools.  Research objectives have included developing marketing and sales strategies and communication flow, and understanding the impact of papers on physician prescribing intent. We've found that physicians who participate in a PharmaPhonetics SEMR session work hard to prepare, treating it like an oral exam.  We're able to obtain feedback based on their well thought out answers.  Post program critique by participants has demonstrated that physicians find this technology easy to use and that they're more than willing to participate in another session in the future. To learn more about PharmaPhonetics SEMR, the PharmaPhonetics suite, or PharmaPhonetics Patient Adherence, Contact us, or call us at 585-248-9289.